being LA Story

 
How was being LA born?

Co-founders Lara and Alicia Miramontes, identical twins, graduated from the University of Notre Dame in South Bend, Ind., in 2008, and soon thereafter moved to the city of youth and stardom — Los Angeles. Beginning their corporate careers and newly independent lifestyle was exciting and full of possibility! Until reality hit.

They wanted everything — success, financial freedom, a vibrant social life, the perfect body, a loving relationship and more. They were passionate about nutrition and fitness in their own lives, but found their ability to live a balanced, healthy lifestyle to be the greatest challenge as responsibilities and pressures piled up. It was then that the twin sisters realized the essentials of this type of lifestyle were what most women their age struggled with.

As they saw so many of their friends struggle to live a healthy lifestyle, they found it impossible to keep their passions at bay and created being LA with the mission of helping women like themselves adopt a healthier, more active lifestyle, thus empowering them to live consciously and with intention.

Lara and Alicia Miramontes are board Certified Holistic Health Counselors, accredited through the Institute for Integrative Nutrition and the American Association of Drugless Practitioners. They are also certified personal trainers through the National Academy of Sports Medicine. Both graduated from the University of Notre Dame in South Bend, Ind., with a Bachelor of Business Administration in Finance.

» Institute for Integrative Nutrition, New York, Health Counseling
» Purchase College, The State University of New York, Certificate in Integrative Nutrition
» Certified Health Counselor, American Association of Drugless Practitioners
» Certified Personal Training Certification, National Academy of Sports Medicine